Your employer brand can be defined as "the image of your organisation as a ’great place to work’ in the minds of current employees and key stakeholders in the external market" (active and passive candidates, clients, customers and other key stakeholders).

 Employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing a company’s employer brand. The extent to which employers are able to brand themselves as an employer of choice is called ’employability’.

In today’s labour market it is essential that employers invest significant resources in their ’employer brand’ and increase their ’employability’.

Promoting your brand when advertising jobs has the following advantages:

• Candidates know which company they are applying to
• Candidates prefer to apply to a direct employer branded vacancies, they prefer to be in direct contact with potential employers
• More quality applications as the candidate is more likely to have done some research about your company before they submit their CV
• Brand recognition, your company name & logo will be visible to millions of job seekers
• By advertising under your own branding you can brand yourself as an employer of choice